Let’s Get Organized! A YouTube Channel for Organized Artistry

I’m excited to announce–Organized Artistry has a YouTube channel!

It’s something I’ve been considering adding to my business model for a while. YouTube is a great vehicle for reaching those in need of organizing assistance outside of my Northern New Jersey area. I thought it would be a creative marketing tool for my residential and virtual organizing services as well as for my book and any books I write in the future.

Slowly in 2018, I created the channel, added a banner, uploaded a few FaceTime videos but I wasn’t putting a ton of time and effort into it. Why? What held me back? A few things…

Time

As a business owner, parent of two, and volunteer for business and religious organizations, did I really have time to pursue something new?

Knowledge

My son told me it was easy to make a YouTube video. He said to me, “My friend from middle school and my camp counselor have YouTube channels. How hard could it be, Mom?” I tried to convince him that Mommy’s YouTube channel had to be a bit more professional than teens playing Xbox together and videotaping it. I’m still not sure I’ve convinced him…In order to have a professional-looking channel I was going to have to figure out the ‘How-To’ part.

Doubt

Was anyone going to watch? Could I fit creating, optimizing, and uploading videos into my already tight schedule?

Bad Hair Days

Yes, if I’m being honest, bad hair days kept me from making videos. I don’t have the most predictable hair and it doesn’t always look as professional as I’d like it to look. Kinda silly, but true. #honesty

What I know about owning a business is that it has to always be moving forward and keep up with the ‘times’ in order to survive. Many articles I read this past year pointed to video marketing as a game changer for 2019. I decided if I really wanted to make it happen, I had to schedule it, learn what I could, deal with doubt, and my hair. Here’s what I did…

Time

I decided to block out time in my day to brainstorm ideas, write scripts, and film the video (when I’m not working with clients). Mornings after I drop my son at school until noon are my ‘Power Hours’–the time of day when I’m most alert and motivated. This time management technique worked for me when I was writing and self-publishing my book, too.

Knowledge

Do you know the best place to learn about starting a YouTube channel? It’s YouTube! I started watching ‘how-to’ videos while on the treadmill, while getting dressed/putting on makeup, and when I was cooking dinner (it’s the perfect accompaniment to chopping vegetables). I took notes on the videos and created a section in Evernote for them. I also purchased an online course to speed up the process–it’s proving to be a good investment so far.

Doubt

I still have my doubts but I moved forward anyway. I’ve been in this place before as a business owner and realize that anything new is going to stir up feelings of doubt. I decided I wouldn’t let it stop me.

Bad Hair Days

Almost a year ago, I started following the ‘Curly Girl‘ method of caring for my hair. My hair is healthier, looks better and is now (in my eyes) more ‘video-worthy.’ And I bought some products to cover my ‘roots’ so I can film my videos and camouflage some gray hair and hairline without having to run to the salon as often.

Over the past few weeks, I’ve been working diligently on the ‘Channel Trailer’ for my channel–it’s the first video people will see when they come to my channel if they’re not subscribers. Want to check it out? There may be a few pics of me as a little kid in the video if that piques your interest…You can watch it here or click the video below. Feel free to leave a comment, hit the ‘Subscribe’ button, and remember to click the little bell next to it to get notified when I post a new video!

If there’s an organizing challenge you’d like me to make a video about, let me know at .

Keep an eye out on the Organized Artistry YouTube channel for organizing tips, organizing hacks, and decluttering know-how. My videos will help you to get organized and gain more space in your home, more time in your day, more money in your wallet, and less stress in your life.

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